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How a Google+ Strategy Can Help Get You to Page One in the SERPs

How a Google+ Strategy Can Help Get You to Page One in the SERPs was originally published on BruceClay.com, home of expert search engine optimization tips. Forget link building; I say we shift gears...

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How I’m Learning PPC Strategy From A Game

Hey, my name’s Jason Yang and I’m a new intern here at Powered by Search. I started this September and I’m still quite the beginner at online marketing. One of the things I’ve been trying to focus on...

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Using Analytics To Enhance Your Link Building Strategy

Like everyone else, I’m not psyched that Google took away my organic keyword data. It’s pretty uncool and, as a marketer, it makes my life a bit harder. However, analytics is much more than keywords;...

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Did Hummingbird Just Kill Your Local SEO Strategy?

Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to...

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How To Achieve ROI From Your B2B Content Strategy In 60 Days

B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars,...

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How B2B Sites Can Align Their Website Strategy With SEM Tactics

A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should...

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How to Evaluate and Overhaul Your SEO Strategy by @jaysondemers

If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the search results was to stuff your...

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How to Evaluate and Overhaul Your SEO Strategy by @jaysondemers

If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the search results was to stuff your...

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Creating a SEO strategy (with Webmaster Tools!)

Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company’s online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and...

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Don't Silo Me, Bro: Integrating Content Strategy Across Disciplines

Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes...

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