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How to Create a Content Marketing Strategy That Won’t Put You to Sleep
When I first started to blog, I used to write 300 to 400 word blog posts and I was ecstatic when the post received a hundred plus visitors. Little did I know, my content sucked and people didn’t want...
View ArticleHow to Diagnose the Health of Your Social Media Strategy
What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan>? What are others saying about you and how are you responding? Use this checklist to determine...
View ArticleHow to Create a Mobile Content Strategy
Your content strategy must meet your users’ needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by...
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How to Save Your Marriage with Content Marketing Strategy (Yes, You Heard Me...
How to Save Your Marriage with Content Marketing Strategy (Yes, You Heard Me Right) was originally published on BruceClay.com, home of expert search engine optimization tips. Imagine: How much better...
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10 Steps to Improve Your Content Strategy (and Your Marriage, If You’re Into...
10 Steps to Improve Your Content Strategy (and Your Marriage, If You’re Into That) was originally published on BruceClay.com, home of expert search engine optimization tips. It’s a very, say…...
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The Hitchhiker’s Guide To Internal Linking Strategy
It’s not the first thing you think of when you hear “link building.” It’s definitely not the sexiest aspect of link building. But, I’d argue it’s among the most important components of a solid link...
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4 Steps to a Successful Pinterest Marketing Strategy
Pinterest is still an untapped resource for most online marketers, one that offers tremendous potential. There are companies that are using it, there are boards that are ranking, and there is a very...
View ArticleContent Strategy beyond Top 10s – SEOgadget Webinar
We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with...
View ArticleDesigning a Content Strategy to Destroy Your SEO Nemesis
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a...
View ArticleSocial Strategy for Regulated Industries
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here’s how...
View ArticleContent Strategy Beyond Top 10s – Webinar Slides
Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all...
View ArticleIs it Time to Take a Machete to Your SEO Strategy?
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It’s...
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Podcasting as a Business Content Marketing Strategy
Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It’s a very enticing sermon. We get to have our own cute little pre-recorded radio show our audience can...
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How To Devise Your SEO Strategy The Easy Way – With a Planning Template
If there’s one thing both business owners and SEO consultants can benefit enormously from, it’s a strategy planning template. Everyone knows that a strategy-based approach to marketing will trounce a...
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Use Site Search Data To Fuel Your Content & Key Phrase Strategy
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But...
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Use Site Search Data To Fuel Your Content & Key Phrase Strategy
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But...
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Are SEO microsites still a legitimate link building strategy?
Editor’s note: Today we have a guest post for you from Gary Taylor, Digital Director at TMW Ltd, a media buying agency here in the UK. Gary is a really smart guy, incredibly experienced in the fields...
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How to Enhance Your Content Marketing Strategy with Analytics and Benchmarking
Producing new and original content can often be an arduous task. We devote so much time to keyword research and optimization, as well as keeping up with the endless stream of performance data given to...
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How to Enhance Your Content Marketing Strategy with Analytics and Benchmarking
Producing new and original content can often be an arduous task. We devote so much time to keyword research and optimization, as well as keeping up with the endless stream of performance data given to...
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Specialization Strategy
Last week, I reviewed “Who Owns The Future?” by Jaron Lanier. It’s a book about the impact of technology on the middle class. I think the reality Janier describes in that book is self-evident – that...
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